Search overcame social as the best traffic driver on the web. But it does not mean that SEO is for you. At times, a certain strategy will not work well on your side. You have a couple of ways that you can still use and drive traffic to your site.
It is okay if your aim is to drive traffic to your site. There is a possibility that you will only see numbers without making a lot. You are likely a service provider that is after making a lot of clients. You should not necessarily have to laser target your marketing strategy and only put your focus to have more traffic to your site. It is possible to have numbers going up and at the end of the day lack to see any clients. If there is any chance of seeing the audience opening your website, you could see people that have no interest in going for your services. You only want to get clients in your niche and you will be good to go. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Social being surpassed by search is not a show that it is now meaningless to have it. Most big companies are still using social in their marketing meaning that it is still useful. The reason, why you are going to see the benefit of social, is because it will be engendered through the word of mouth. You might not see it going viral but has to be passed around a couple of times for it to remain. Unlike a blog post, having something on social let’s say on Facebook, it can be seen a lot of times. Instagram works the same as Facebook. Twitter is a bit brief because a tweet has a short half-life.
If you would like to have content that is augmented through social, it will be necessary to make sure that you have an audience. On Facebook, this could mean cultivating a group that has concurring people who fit your niche. You need to create Facebook groups. You will then have to create a content that can be shared by the group members and this is after analyzing the kind of the content that is mostly shared through.
Guest blogging is not bad and you need also to try it. Putting links and content on major site might not help. It is advisable to look for the sites that are dedicated to your niche and then find out where your customers like to hang most of their times so this is the place where you should guest post.